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What do you need to become a market researcher/analyst?

Answer by A Quora admin: Jenni French

The best researchers are those who understand the mechanics of analytics AND who can explain findings to others in a way that’s relevant, meaningful, and actionable.

  • Try building your skills in this area by looking for ways to explain the numbers reported in industry press and the news to your colleagues and friends.

In terms of formal training, professional organizations related to the field usually offer a round-up of upcoming training and conferences. For example:

Books and blogs from industry thought leaders and agencies are another good way to develop skills and gain exposure. A few of my favorites include:

Finally, never underestimate the power of clear, crisp communication through both words and visuals. Read up on and practice storytelling (Best bet: Made to Stick, http://www.madetostick.com) and make a habit of observing good design, especially through infographics, like those seen in USA Today, the New York Times, and Wired Magazine.

What is necessary to become a market researcher/analyst?

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